Is the Concept of "Selling Out" Relevant to Music in the Digital Age?
I am currently enrolled on Berklee College of Music’s Online Music Supervision Professional Certificate. This multi-course programme specialises in all the key areas of music supervision – a field which involves the synchronisation of music with visual media, notably TV, film, advertising and video games. Of the five courses that comprise the certificate , I have so far completed Music Publishing 101, Copyright Law, Music Licensing and Music Production Analysis, and I am just about to begin Music Supervision – the final and most vital module in this particular certificate. As an aspiring music supervisor, I am fascinated by the avenues to which music is placed in TV and film, processes that are extensively covered in the Music Licensing module. A theme that was discussed in this course, is the one surrounding the concept of “selling out”, and whether such a notion is relevant in today’s digital-focused music industry. The course cites the unprecedented licensing of Moby’s 1999 al...